It’s not a public secret Google uses links to measure the authority of web pages, therefore link building is an essential element how popular Search Engines rank web pages. As such focusing on a link building campaign should be one of your priorities for a successful search engine optimization strategy.


As Google places higher and higher value on the quality of the content, link building is still effective to boost your search engine rankings. This article will help you understand link building and ensure you spend your time building links that matter and help your site to rank in the search results. But you must know what you’r doing, because if you overdo on link building it can even be harmful for your search engine rankings, remember link building is a process and takes time, you can’t do this kind of stuff overnite!